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Custom CRM Application
Case Study

A native mobile app enabling smooth migration from Windows to iOS and Android, with offline-to-cloud sync and real-time CRM integration.

Custom CRM Application aimed to upgrade its legacy Windows app to native iOS and Android platforms.

The application, tailored for installers, surveyors, and sales representatives, aimed to enhance user engagement, streamline business processes, and synchronize seamlessly with the Cutom CRM Application CRM.

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Seamless Appointment Management

View assigned appointments with filters for day, week, or month. Status-based filtering (In Progress, Completed, Canceled).

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Integrated CRM Synchronization

Real-time sync between the mobile app and Custom CRM Application CRM. Offline-to-cloud sync for uninterrupted functionality—vital in field service scenarios.

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Enhanced Data Capture

Support for questionnaires tied to customer profiles. Capability to take photos through the device camera, linked directly to the CRM system.

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Milestone Tracking

Interactive milestone buttons for visualizing prospect progress, crucial for sales pipeline visibility.

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User-Friendly Filters

Access customer and prospect records with permissions-based filters— streamlining lead management and sales operations.

Challenges

A native mobile app enabling smooth migration from Windows to iOS and Android, with offline-to-cloud sync and real-time CRM integration.

1

Legacy System Understanding

Analyzed the existing Windows-based application without detailed documentation to replicate and enhance functionality in mobile app form.

2

Exact UI/UX Replication

Designed the iOS app with a similar look and feel to the Windows version while introducing a modern, intuitive UI/UX.

3

Offline-to-Cloud Sync

Ensured seamless data synchronization across devices, even without active internet connectivity—essential for field teams.

4

Cross-Platform Expansion

Developed and deployed on both iOS and Android platforms while maintaining consistency in features, performance, and user experience.

Learning Journey

Strategic Solutions

1. Detailed Legacy Analysis

Conducted an exhaustive study of the Windows application to extract features and functionalities, forming the basis for enterprise mobility transformation.

2. Custom APIs

Built APIs tailored to synchronize data between the mobile platforms and the Custom CRM Application CRM, ensuring real-time communication.

3. Modernized UI/UX

Crafted an updated, professional design that remained true to the original system’s layout, optimizing for mobile usability.

4. Native App Development

Leveraged Xcode for iOS and Android Studio for Android to deliver high-performing, device-specific applications, aligning with best practices for mobile development.

Additional Highlights

A native mobile app enabling smooth migration from Windows to iOS and Android, with offline-to-cloud sync and real-time CRM integration.

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Technology Stack

Leveraged Swift, Kotlin, and custom RESTful APIs with JSON for secure data exchange, alongside SQLite for offline capabilities and encrypted communications for data security.

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Offline Functionality

Supports offline data capture and syncs to the cloud once connected, enabling field teams to work efficiently without internet dependency.

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Native Experience

Built natively for iOS and Android using Swift and Kotlin, the app offers fast performance, intuitive UI, and a consistent user experience across platforms.

Result Highlights

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Seamless Transition

Delivered an iOS app replicating the Windows application’s core features while adding enhancements for modern mobile standards.

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Cross-Platform Excellence

Successfully expanded the application to Android, ensuring a consistent user experience and broadening market reach.

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Stronger Collaboration

The project’s success fostered a long-term partnership, leading to further development and maintenance of Bright Office’s CRM ecosystem.

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User Satisfaction

Enabled field representatives to work efficiently, driving user adoption and improving operational workflows in sales, installations, and surveys.

Website Console

A native mobile app enabling smooth migration from Windows to iOS and Android, with offline-to-cloud sync and real-time CRM integration.

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Looking for a partner to modernize your applications or create custom solutions? Contact us today to see how we can bring your ideas to life.

Custom CRM Application is a testament to how modern technology can revitalize legacy systems. From robust synchronization to offline functionality and cross-platform accessibility, the Custom CRM Application app showcases the potential of well-crafted enterprise mobile applications to drive operational efficiency and user engagement.

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