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Jyo Jewellery
Case Study

A scalable e-commerce solution for artisanal jewelry, featuring customization options, real-time inventory updates, and enhanced user experience.

Jyo Jewellery – Redefining Online Jewellery Shopping

JyoJewellery, a rising star in the world of designer jewellery, offers a unique online shopping experience by combining transparency, craftsmanship, and cutting-edge technology. Known for its lightweight and exquisite designs crafted with Swarovski Zirconia, JyoJewellery empowers customers to create personalized pieces while supporting artisans’ craftsmanship.

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Customization Options

Intuitive tools for customers to personalize jewellery by selecting gemstones, metals, and designs—ideal for customizable jewelry enthusiasts.

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Artisan Profiles

Highlighting the creators behind each piece, fostering a unique customer-artisan connection and emphasizing artisan jewelry marketplace values.

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Scalable Platform

Migrated to a microservices architecture for improved performance, flexibility, and future-ready eCommerce solutions.

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Integrated Inventory System

Real-time tracking of inventory linked with artisan profiles, ensuring product availability and reducing stock discrepancies.

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Data Encryption

Implements secure encryption for sensitive customer and user data, boosting cybersecurity in jewelry software.

Challenges

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1

Scalability

The original platform struggled to handle increasing traffic and transactions efficiently, prompting a scalable eCommerce solution.

2

Inventory Management

Managing diverse inventory and artisanal products posed tracking and operational challenges, impacting the order fulfillment process.

3

User Experience

Needed enhancements to offer a personalized shopping experience while ensuring a smooth and fast user journey for online jewelry buyers.

4

Report Generation

Developed systems to aggregate and present data from multiple tables in clear, actionable reports, aiding business intelligence and data analytics for jewelers.

Learning Journey

Tailored Solutions

1. Platform Upgrade

Migrated the website to a custom-built, scalable platform using microservices architecture, addressing performance and flexibility concerns crucial for a fashion eCommerce brand.

2. Inventory System Integration

Introduced a robust inventory management system that seamlessly connected artisan profiles with real-time inventory updates, ensuring accurate stock control.

3. Personalization and Artisan Focus

Enhanced the user experience with customization options and a feature to explore the artisans behind each jewellery piece, fostering brand loyalty.

4. Robust Admin Tools

Offered centralized control of subscriptions, user permissions, and inventory management via a powerful admin panel—a hallmark of effective ERP for jewelers.

Additional Highlights

The goal was to develop a system—a website, admin panel, and mobile app—that made activity booking effortless for
guests while empowering the resort staff with efficient management tools.

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Technology Stack

  • Web Framework: CodeIgniter for the initial platform; transitioned to a custom microservices architecture
  • CRM: Integrated a custom CRM for customer relationship and inventory management
  • Mobile App: Custom applications developed for Android and iOS platforms, expanding omnichannel customer reach
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Scalable Architecture

Transition to microservices improved performance and flexibility, handling increased traffic and transactions effortlessly.

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Artisan Connection

Dedicated profiles showcase the creators behind each piece, fostering trust and a unique shopping experience.

Key Results

Significant improvements in site speed, order fulfillment, and customer satisfaction, driving higher conversions and brand loyalty.

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Improved Performance

The platform upgrade led to a 40% increase in site speed, resulting in a 25% rise in conversions and a more satisfying user experience.

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Streamlined Operations

Inventory management improvements reduced errors and boosted order fulfillment efficiency by 35%, ensuring timely deliveries and enhanced customer satisfaction.

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Business Growth

Jyo Jewellery transitioned from a budding platform to a leading destination for artisanal jewellery, driving brand loyalty and customer satisfaction in the online jewelry market.

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User Satisfaction

A clean interface, coupled with real-time data synchronization, led to widespread adoption and positive feedback among jewelry retailers and manufacturers.

Website Console

A centralized control panel enabling seamless management of product listings, orders, and customer interactions. Designed for efficiency, it empowers admins to oversee inventory, track sales, and update content effortlessly.

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Jyo Jewellery – Redefining Online Jewellery Shopping

JyoJewellery’s digital transformation demonstrates the power of innovative technology in creating a scalable, customer-focused eCommerce platform. By embracing modern solutions, Jyo has set a new standard in the jewellery industry, blending tradition and technology to deliver exceptional value.
Discover how we can transform your business with tailored solutions. Contact us today to start your journey!

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